我在《望遠鏡中的CRM》中，鼓吹CCM即以客戶為中心的管理（Customer Centric Management）。其E文定義為：Customer Centric Management（CCM） is the art and science of using modern information technology to make and keep customers.源于一九五四年PeterDrucker所言：“The true business of every company is to make and keep customers.”目前（僅僅是目前）CCM是帶管理學色彩的CRM的同義詞。