2009中國最佳呼叫中心入圍、獲獎(jiǎng)企業(yè)：招商銀行信用卡客戶服務(wù)中心

2009/10/15

招商銀行
招商銀行信用卡客戶服務(wù)中心

　　 2002年，招商銀行實(shí)現(xiàn)了信用卡的一體化、專業(yè)化服務(wù)，是中國信用卡市場的先行者。自同年12月發(fā)行國內(nèi)首張符合國際標(biāo)準(zhǔn)的“一卡雙幣”信用卡至今，取得了一系列令人矚目的成績。

　　 招商銀行信用卡中心采取全國集中化運(yùn)作，是國內(nèi)首家真正意義上完全按照國際標(biāo)準(zhǔn)獨(dú)立運(yùn)作的信用卡中心，真正實(shí)現(xiàn)了信用卡的一體化、專業(yè)化服務(wù)。在刷新一個(gè)個(gè)信用卡記錄的同時(shí)，招商銀行信用卡秉承“因您而變”的服務(wù)理念和創(chuàng)新精神，積極開拓市場，擴(kuò)大市場聯(lián)盟，深化市場細(xì)分，信用卡功能和服務(wù)日益豐富和完善。招商銀行信用卡搭建的365天、24小時(shí)不間斷的客戶服務(wù)中心，更是銳意進(jìn)取，碩果累累，取得多項(xiàng)傲人服務(wù)獎(jiǎng)項(xiàng)。

　　 截至2009年6月，招商銀行信用卡發(fā)卡已突破2800萬，在國內(nèi)國際標(biāo)準(zhǔn)信用卡市場上居領(lǐng)先地位，僅2009年上半年度的消費(fèi)金額就已達(dá)1344億元，市場占有率傲視同業(yè)。招商銀行信用卡被業(yè)內(nèi)專家譽(yù)為國際信用卡發(fā)展史上的一個(gè)奇跡，日前已被哈佛大學(xué)商學(xué)院編寫成MBA教學(xué)案例。

China Merchants Bank achieved the integration and specialized service of credit card in 2002. We are the pioneer of the Chinese credit card market and have acquired a lot of achievement since December, 2002, when released the ‘One card with two currencies’, which was the first credit card achieved the international standard in China.

China Merchants Bank Credit Card Center takes the national centralized operation, we are the first one in China that reached the international standard and achieved the integration and specialized service of credit card. When breaking a series of record of credit card, China Merchants Bank extends the market actively, expands the market league, deepens the market division, makes the function and service of credit card more plentiful and perfect with its innovation spirit and the idea of ’CHANGING FOR YOU’. The customer service center, which works 24/7 for customers, makes progress with keen determination and achieves a lot of great awards for service.

The credit card of China Merchants Bank has been released more than 28,000,000 credit cards by June 2009. We are the lead of the international standard reached credit card market in China. From Jan to June in 2009, the money of consume has more than 134 billion RMB. We are the top among the same trade of the market. The Credit Card of China Merchants Bank is estimated as a miracle in the history of the international credit card and has been written into the books of Harvard MBA course.