Sidney Yuen

Chairman, APCCAL

Building on over twenty five years of executive experience in formulating and articulating strategies and improving processes for organizations in Asia. Sidney partners with clients to transform and capitalize on their customers' experience. As a highly sought management consultant and keynote speaker, Sidney has garnered critical market and analyst acclaim specializing in market entry, technology, outsourcing, and customer management.

Previously Sidney was managing director, Greater China at NorthgateArinso, the world's largest HR outsourcing company and Head of Consulting, Asia Pacific at Convergys Corporation, the world's largest Contact Centre Outsourcing Company. Prior, he served as a founding director to Andersen's Change management practice for Greater China. In his combined consulting experience, Sidney has helped the majority of Multinational companies and others to develop market entry strategy and execution plans. Prior to his consulting career, Sidney was Executive Vice President at Systek Technology- a Hong Kong Listed company, Head of Quality & Customer service at American Express and Training manager at BAT and the Swire Group- Parent of Cathay Pacific Airways.

Sidney is on the editorial board of the International Journal of Customer Management UK, Editor in Chief of the Best Practice Management Magazine and he also served as Chairman of Institute of Personnel & Development, Hong Kong Management Association's Quality Award Board of Examiners and the Distinguished Salesperson Award.

Sidney serves as an outsourcing advisor to the Chinese Government. He also serves on the Board of the HK Academy of Gifted Education. Besides chairing the Asia Pacific Contact Centre Association Leader (APCCAL), he is also chairman of The International Association of Outsourcing Professionals-HK (IAOP) and China Windmill Foundation – a registered charitable organization

Sidney grew up in Ireland during the 70s. He received his high school and university education in Ireland and received his MBA and a postgraduate qualification from Hong Kong. He is an Adjunct Professor for the Shijiazhuang University of Economics in China and sits on the board of MBA program of The Shanghai University as well as a mentor for the HK University's MBA Program.